Spearhead - Physical Brand Enhancement™

Enhance.
Extend.
Expand Your Brand.

Our expertise in Physical Brand Enhancement™ will strengthen your brand identity and inspire customer loyalty with Spearhead supporting projects from development until it is applied on the production line. We understand the power of the customer-brand connection.

Spearhead Draws the Line Between Brand and Procurement.

Collaborative planning and decision-making is only as successful as your Physical Brand Enhancement™ partner. Spearhead has redefined the product development and manufacturing process to deliver scalable solutions that effectively help manage all aspects of the production network.

Unparalleled Versatility in Physical Brand Enhancements™.

Spearhead’s key differentiator is that we are an immersive partner in the Physical Brand Enhancement™ process. Our team is a group of passionate leaders with the agility, and experience to work side by side with stakeholders throughout the production lifecycle, from enhancement and extension modeling through to the flawless operational execution. By doing this, we have redefined innovation by reimagining the manufacturing process in a way that streamlines productivity, increases efficiency, and reduces production line rework.

Labels: Leather, faux leather, polymers, wood, new to market materials.
Medallions: Metal, plastic, new-to-market materials.
Value Added Physical Brand Enhancement™: Folding cartons, luxury boxes, bags and other reusable containers, new to market engineering.
Limited Time Offers: Short unique runs in almost any base and/or new to market materials.
Primary and Secondary Glass: Bottles, glassware, decanters, etc.
Other new-to-market innovation, including full cooperation and collaboration with client's R&D and our R&D teams in the US, Asia and around the world.

Our full-service, consultative approach means we handle all aspects of the Physical Brand Enhancement™ process, including research, design, market testing, manufacturing, QA, shipping, co-packing, and ultimately ensuring speed-to-market. Where applicable, this process can be significantly advanced using our own global production innovation sites.

PBE Awards™

At The Spearhead Group, supporting design and engineering schools is vital to our innovation and R&D programs. Our collaboration with Istituto Europeo di Design launched in May 2019 with an initial program that required the students to develop a spirits brands and any Physical Brand Enhancement™ to support them. Spearhead sponsored our third luxury packaging design challenge named the PBE Awards™ with Istituto Europeo di Design based out of Turin, Italy. The students have been working with the “Less is More” theme for the 2022 PBE Awards™ competition. The brief challenged them to create a Value-Added Gift Pack (VAP) engineered to use the least amount of CrownBoard Prestige™ paper which was generously donated by our strategic material Pioneer Billerud.

Spearhead has found that working with bright and upcoming students results in a tremendous amount of new and unique ideas. For years, the packaging space has become fairly static, and we pride ourselves as market disrupters by constantly pushing for change. The only way we can achieve change is by driving sustainability first and striving to make the market trends.