Spearhead Global PBE™ Award Panel of Judges

Today, we proudly announce our esteemed PBE™ Award Panel of Judges.

Sebba Alqetrani, Director – Package Development Sustainability at M·A·C Cosmetics, Patricia Burguete, Head of Global Sustainability Strategies at The Spearhead Group, Humberto Ibarra,  Co-Founder, CMO, and Owner at Tequila Mandala, Sarita Gonzalez, Project Leader – Luxury at Coty, Daniella Kohler, Brand Owner Manager – USA Cartonboard at Billerud, and Luis Carlos Vega, R&D Lead at The Spearhead Group.

We see it as our responsibility as a packaging company to not only eliminate plastic but to engineer packaging that uses less material in order to be more sustainable. To inspire next generation innovation in Physical Brand Enhancement™, Spearhead is sponsoring our third luxury packaging design challenge called the PBE Awards™ with IED Torino – Istituto Europeo di Design. Over the past several months, the students have been working with the “Less is More” theme for the PBE Award™ competition this year and have been challenged with creating a Value-Added Gift pack (VAP) that is engineered to use the least amount of paper materials.

Spearhead offers Physical Brand Enhancements™ with new takes on manufacturing and present materials that challenge conventional packaging through our global partnerships with Strategic Material Pioneers, like Billerud who share our vision for a better world. The students will be using CrownBoard Prestige® generously donated by Billerud for their packaging which is visually appealing and durable. Billerud is a world leading company in superior paper and packaging materials made of virgin fibre; passionately committed to sustainability, quality, and customer value.

These activities allow us to not only focus on innovation and sustainability, but to become engaged with students and set an example of doing the right thing for our planet. We would like to thank our judges for their participation, dedication, and commitment.

Please stay tuned for the PBE Award™ results in the coming weeks and reach out to our Marketing and Innovation Manager, Pamela Wyatt Ashcraft to discover all the innovative things we can create for you!