Spearhead Launches Kentucky Flagship End-to-End Physical Brand Enhancement Solution

Spearhead has reached an agreement with Acuity PLS to create the first complete End-to-End Physical Brand Enhancement (PBE) Kentucky Flagship. This latest collaboration with our women-owned Spearhead Pioneer, Acuity PLS, allows us the ability to offer clients a complete turnkey operation for Value Added Packaging (VAP) and Limited Time Offering (LTO) with direct and efficient on-site collaboration.

“We believe creating this End-to-End Kentucky Flagship is the right strategy to expand our turnkey capabilities to our clients. With our Spearhead Pioneer, Acuity PLS, we see so much opportunity to apply our packaging, labeling, necker, medallion, and all other innovative Physical Brand Enhancements directly onto our client’s products, creating the ability to have our creations fully assembled and distributed to the market. We believe this will be the first full turnkey offering of its kind in the Kentucky region, and we could not be prouder to have this expanded service with such a strong Spearhead Pioneer as Acuity.” – Heather Fritzsche, CEO, The Spearhead Group, Inc.

 

 

Acuity PLS has recently moved into a new state of the art location, so the timing of this announcement is perfect. Acuity provides a variety of manufacturing, packaging and logistics services such as thermoforming, secured warehousing, inventory management, co-packing, assembly, serialization, national and international distribution. With added security and controls at this new location, Acuity is also now licensed to handle and store bottled spirits. Acuity and Spearhead are currently reviewing the prospect of adding further automation to this site, including new equipment such as autocartoners and necker robotics, to name a few.

“Acuity Packaging and Logistics Solutions is excited to provide the base facility and production support that enables the launch of the new Spearhead Kentucky Flagship. We feel that Acuity’s thermoforming, assembly, co-packing, warehousing and distribution capabilities offer Spearhead, as well as many of our current and potential customers, this much-desired turnkey solution. Supporting the spirits industries VAP programs has always been a major part of Acuity’s core business. Now coupled with LTO support and plans to further automate our processes, we look forward to supporting the Spearhead Kentucky Flagship.” Kim Woolery, President, Acuity Packaging and Logistics Solutions.

As our End-to-End PBE Kentucky Flagship, Acuity’s facility will now act as a base local operations for Spearhead to allow them the capability to simplify LTO’s and VAP offerings for the spirits industry, by taking Kentucky made products out of a client’s normal supply chain and into a unique and adaptable location to assemble and deliver new-to-market PBE™ to any location.

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements™ that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE™ activities.

The Spearhead Group Hires Finance Manager Hannah Blumenthal

The Spearhead Group is very pleased to announce that Hannah Blumenthal will join the growing team as Finance Manager.

“I couldn’t be happier to have such a dedicated, talented and highly ethical person on our team! She is the perfect addition and a major asset to our growing business.” – Robert Catalano, President, The Spearhead Group

Hannah comes to Spearhead with more than 10 years of experience serving in the finance industry. She brings a high level of knowledge, skill and personable approach to all that she works with.

“I am honored to join the Spearhead Group. I am happy to be working with Robert and Heather again and to be a part of this exciting new venture.” – Hannah Blumenthal, Finance Manager, The Spearhead Group

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Natale Bauducco Joins Spearhead Advisory Board

Natale Bauducco has been in the print and production space for over 35 years. Originally trained in Torino, Italy as a printer, Natale went on to running print production sites in China, Singapore, and Italy. Fluent in 3 languages (English, Italian and Chinese), he brings to Spearhead an international element and technical skill set that is extremely unique and important.

“I have had the pleasure of working with Robert and Heather for over 25 years and I am happy to be able to be a part of their exciting new venture as an Advisory Board member. They clearly understand how important it is, in today’s world business environment, to build an international knowledge base with the right industry experts.”  – Natale Bauducco, Advisory Board Member – Europe, for The Spearhead Group

As an Advisory Board member for Spearhead, Natale will be responsible for supporting technical, supply and production activities within the European region.

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Spearhead Partners With Strategic Material Supplier BillerudKorsnäs

The Spearhead Group prides itself on teaming up with the best resources in the Physical Brand Enhancement (PBE) industry, including advisors, staff, Pioneers and now the original raw materials suppliers.

“We have created the Strategic Material Supplier program because we understand we must go the extra step to actively seek out and partner with material suppliers that demonstrate a high level of innovation and environmental awareness. It is an honor for us to kick off this program with such a highly respected paper mill as BillerudKorsnäs.” – Heather Fritzsche , CEO, The Spearhead Group

BillerudKorsnäs is excited to be part of Spearhead’s Strategic Material Supplier program. Spearhead has quickly established themselves as a leader in our packaging industry. It is clear to us that both our visions are aligned to offer clients quality, innovation, and environmentally friendly products.”  – Magnus Levinsson, Business Segment Director Cartonboard, BillerudKorsnäs

BillerudKorsnäs is a uniquely sustainable raw materials manufacturer with 8 paper mills in Europe. The company is the only one of its kind listed on the Dow Jones Global Sustainability Index. The paperboard operations are less than 3% reliant on fossil fuel energy and plan to phase out all fossil fuels by 2020.

 

About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

The Spearhead Group Receives WBE Certification as a Woman-Owned Business

The Spearhead Group, Inc. is pleased to announce that we have received our certification as a Women’s Business Enterprise (WBE) from the Women’s Business Enterprise National Council (WBENC).

Achieving this milestone will benefit Spearhead in multiple ways. Spearhead intends to utilize the national WBENC network for new opportunities to partner with Fortune 500 companies in Spirits, Beauty and Personal Care. In addition, the WBENC also has many opportunities for training and continuing education that Spearhead plans to leverage.

Ultimately, though, achieving this certification was a long-time personal goal for Spearhead’s CEO, Heather Fritzsche. “As a graduate of an all-womens’ secondary school, I knew early on that I wanted to achieve big things in my career. When I attended Kent Place, our motto was “With Wisdom She Lights the Way”, and now I feel an opportunity and a responsibility to shed some light on the way for my colleagues and partners. Also at Kent Place, we had to sign our Honor code, This is my own work, on every test or major assignment. This is true ethics and I believe strongly that this is the foundation for all good business,” said Fritzsche.

“Spearhead is ready and eager to get involved with the WBENC PA- DE – sNJ chapter in committees, fundraising and scholarship work. From the beginning, we’ve pledged that we intend to support scholarship programs as our way of giving back to our community. We are also really excited about networking and creating more partnerships with diversity suppliers like us, and helping to bring them into our incredible network.” – Heather Fritzsche, CEO, The Spearhead Group.

In the near-future Spearhead will be announcing a fun event in Chicago to celebrate our WBE certification and our new office opening in the Merchandise Mart. Keep your eye on this page!

 

About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Spearhead’s Pioneer, Acuity Packaging & Logistic Solutions, Expands into a New Kentucky Facility with Even More Production & Logistics Capabilities

Spearhead’s Pioneers are selected for their desire to always grow and innovate, and we certainly got it right with our Pioneer Acuity Packaging & Logistics Solutions, who is just expanding into their new larger facility starting early July.

Now, full end-to-end Value Added Packaging (VAPs) can be supported under one roof in Kentucky, including being licensed to handle spirits.

“Acuity Packaging & Logistics Solutions is proving once again why they are a Spearhead Pioneer. Expanding into their new facility will allow for increased thermoforming production as well as a greater capacity for complete co-packing and distribution of products all under one Kentucky roof. This means Spearhead can now offer further options in the Kentucky area for everything from local thermoforming to full end to end Value Added PBE for the Spirits industry. This is another game changer for efficiency, quality and speed to market. We are especially proud of Acuity as their growth adds even more value to our Women Owned VAP vertical offerings!” – Heather Fritzsche, Founder & CEO, The Spearhead Group

The facility in which Acuity will soon be moving into is in a major industrial center and within minutes of every major transportation channel available to the region; which includes the UPS Worldport. Doubling the size of Acuity’s current operation, this new location provides an enhanced capability to support additional co-packing volume.

“As we anticipate the completion of this facility transition, we are excited to continue the aggressive approach of improving operational efficiency, which will in turn provide the speed-to-market response expected by our customers.” Kim Woolery, CEO, Acuity

Spearhead is also exploring with our Pioneers, the addition of a new autocartoner to this location, which will provide an extremely unique offering of automation to our client’s in this region as well as nationally.

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

About Acuity Packaging and Logistics

Acuity brings valuable experience in the packaging industry with a direct focus on areas of design, manufacturing, customer service, warehousing, distribution, and logistics. Acuity strives to be the premier provider of high-quality packaging solutions and superior customer service. They create packaging that is recyclable and made from recycled materials. In addition, Acuity proudly supports organizations that foster domestic and international social responsibility.

To learn more about Acuity visit their website here.

Spearhead’s China Innovation Center Now Fully Operational

The Spearhead Group is proud to announce the official opening of its custom built and 100% dedicated Spearhead Innovation Center in China, consisting of two buildings and a walled campus with room for future expansion.

This Innovation Center enables Spearhead the full capability to both independently R&D new to world Physical Brand Enhancements (PBE), as well as tailor the mass production of those developed PBEs all in one location.

“We understand that there are times our innovation pushes the boundaries of any existing production methodologies, existing sites of our Spearhead Pioneer’s capabilities. This is where our dedicated Innovation Center in China comes into play. Now with this addition in China, Spearhead has the ability to launch mass scale production of various PBE innovations, literally setting up the production process to our own design.” – Heather Fritzsche, CEO, The Spearhead Group

The possibilities with this Innovation Center are endless, including textile engineering, plastic extrusion, welding, molding assembly, to name a few, all entirely up to our own desires to push innovation to new levels, at our own site, without any existing production limitations.

This Spearhead Innovation Center has dedicated production management and product engineering teams with over a decade of experience in Asia.

“Leading this effort for Spearhead in China is a dream come true for us. Having worked in product development for over 25 years we understand that it takes a very hands-on approach to everything from raw material selection, vertically integrating production, quality assurance, continuous improvement, and traceability to ensure a great final output. We know that what comes out of this facility carries our reputation along with it. I am looking forward to creating fantastic, new to world, PBE products out of this location.” – Robert Catalano, President, The Spearhead Group

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

To learn more about The Spearhead Group, visit our website here.

Spearheading Project Zero Defects

For decades the idea of reaching absolute zero defects in manufacturing has eluded many. Thought by some to be simply a fantasy, and by many others, not worth the extensive time, resource and cost to achieve it. At The Spearhead Group, we are not easily persuaded that things are impossible, and so we are putting our time and resources towards the goal of reaching zero defects into everything that we do.

Typically, random inspections are employed at production sites, most commonly Final Random Inspections (FRI). These inspections analyze goods after they are produced and ready to leave a factory site. FRI’s use a pre-determined sampling size, supported by statistical calculations. Inspection pass or fail grades are based on the threshold of a particular number of defects in the sample batch – the Acceptable Quality Level(AQL). This means there is predetermined a number of defects a customer must accept before production even begins. This is simply the reality of how inspections have been conducted.

This is why Spearhead is launching Project Zero Defects, an ongoing quality R&D program targeting the goal of zero defects in production. To help us in this quest we will be enlisting and collaborating with some of the best experts in the field of quality control, production management, and engineering automation – to name a few.

Project Zero Defects will have many phases in its journey towards zero defects; we recognize the magnitude and significance of what Spearhead is attempting here and we know it will not be an easy task. What we can say, however, is that our goal is to not tell our clients that “some defects are inevitable and must be accepted”. Allowing “Acceptable Quality Levels” (AQLs) of defects to pass through production and into customers hands is an old standard and we want to lead the charge on updating it.” – Robert Catalano, Co-Founder and President of The Spearhead Group

Project Zero Defects is a bold step towards theoretical perfection. As a quality assurance and compliance expert for over 20 years, I know the challenges faced here will require a massive effort to achieve Zero Defects in production, and I am happy to take the lead on this project for Spearhead. I believe this is yet another example of Spearhead taking on innovation in more than just new product design applications, but also into taking on the serious ongoing challenges of quality control and customer satisfaction. I am looking forward to the challenge.” – Tom Harney, QA & Compliance, Advisory Board Member, Project Zero Defects, The Spearhead Group

 

About Tom Harney:

Tom Harney has more than 30 years of experience in the consumer products industry with a focus on creating new client relationships and growing the existing business. His technical knowledge allows him to guide customers in making better business distribution decisions to ensuring compliance with global partners.

As a certified ASQ/CQA, CMI, CQT, and ISO 9000 Lead Assessor, Tom is also proficient in ASTM, CFR, AATCC, ANSI, CHPA, FDA, ANSI/ASQ Z1.4, BIFMA, and ISTA standards.

 

About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Welcome to The Spearhead Group Blog

The Spearhead Group provides Physical Brand Enhancements to clients in the spirits, beauty and personal care industries. Headquartered in Yardley, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.

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