Spearhead Pioneer, TPC Printing & Packaging Becomes First Printer to Install New Rapida 105 with Eagle Cold Foil System

In early 2020, Spearhead Pioneer, TPC Printing & Packaging will install a new Koenig & Bauer Rapida 105 PRO 10-color 41-inch press, which will join an existing 2015 Koenig & Bauer Rapida 105 eight-color press. TPC will become the first supplier in the world with an inline Eagle cold foil system (KBA), an offline hot foil system (BOBST BMA), and Scodix variable digital foil/polymer solution.

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The Spearhead Group To Sponsor Luxury Packaging Design Program In Italy With The Istituto Europeo Di Design (Ied) Turin

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A global packaging leader, Spearhead will work with rising stars in global design to develop innovative new concepts for spirits brands.

August 21, 2019 (Yardley, PA)The Spearhead Group, Inc. has announced their exclusive sponsorship of an innovative luxury packaging design program with the Istituto Europeo di Design (IED) Turin in Italy. Launching this September, students will have several months to create a luxury packaging design for an imaginary spirits brand. The project is the first packaging collaboration of its kind with the European Institute of Design.

“We offer a full-circle, creative packaging process that starts with ideation and cutting-edge design and ends on our manufacturing floor with a completely custom business solution for each client,” says Heather Fritzsche, Co-Founder and CEO of The Spearhead Group. “The European Institute of Design is a dynamic global partner who will challenge us to re-imagine what great spirits packaging can deliver and offer a full suite of design options that clients have never seen before.”

“We’re committed to investing in the best packaging design and quality manufacturing process in the spirits category and are thrilled to launch this first program with IED Turin,” adds Natale Bauducco, European Advisor for The Spearhead Group and one of the project leaders. “We can’t wait to unveil the new designs later this year and look forward to an ongoing collaboration with the best and brightest students in design.”

All participants are currently enrolled as design students in IED Turin. In September they will receive a brief from Heather Fritzsche, President of The Spearhead Group, challenging them to create a bottle, label and luxury presentation box that will inspire brand owners and consumers of global spirits brands. Bottles can be designed in glass or ceramic in a standard 750-ml product size; beyond this specification, students are not restricted by size or shape. Luxury boxes can be made from wood, paperboard, leather, textiles, or metal. To inform their research, students will also be briefed on the capabilities of the Pioneer Partners, a group of best-in-class innovators from around the globe who collaborate with The Spearhead Group, including a profound education in the latest techniques in carving, die-cutting, hot stamping, embossing, plating, paper/material wrapping, laser engraving and manual packaging assembly.

The end product must include a fictional generic brand, detailed specifications and drawings, mockups, and animations of the packaging. Students will be judged on overall design, functionality and innovative thinking. The winning designer will receive a cash prize and a trip to the U.S. to visit Spearhead’s Innovation Centers and present their ideas to Clients. Additional opportunities will also be available to intern with Spearhead or within the Pioneer network. Students will present their ideas at the end of November 2019 to Heather, Natale and Robert Catalano. The winners will be selected in December.

 

About The Spearhead Group
A leader in packaging innovation for spirits, food and beauty brands, The Spearhead Group delivers customized packaging solutions from creative brand design to manufacturing through a full suite of Physical Brand Enhancements that enable clients to stand apart from the competition. Founded in 2018 by Heather Fritzsche, CEO, and Robert Catalano, President, the Spearhead team brings more than 45 years of collective experience enriched by Pioneer Partners around the world. The result: a proprietary packaging process and unparalleled relationships that ensure the execution of high-value business and brand-building goals for each client. Headquartered in Pennsylvania, The Spearhead Group manages a client-facing Packaging Innovation Center in Louisville and a production center in China. The Spearhead Group is a certified Women’s Business Enterprise (WBE) and actively supports diversity suppliers.

About Istituto Europeo di Design (IED)
For more than fifty years, the Istituto Europeo di Design (IED) has been operating in the fields of education and research in design, fashion, visual communication, and management. Today, the IED is a constantly expanding international network that awards academic achievement diplomas and organizes Masters courses, continuing professional education and advanced training. Originally founded in Italy, the IED is based globally in Milan, Rome, Turin, Florence, Venice, Cagliari, Como, Madrid, Barcelona, Rio de Janeiro, and São Paulo. Coursework is taught by leading design faculty with a respect for applied skills, constant innovation, and environmental sustainability. The IED-Turin school is known for a cross-disciplinary approach from filmmaking and fashion to communications, industrial design, visual arts, and humanities.

 

For more information about The Spearhead Group worldwide, including interview requests, please contact Helen Gregory, helen@gregoryvine.com or Amanda Davis, amanda@gregoryvine.com.

Spearhead Begins Market Exploration Into Mexico

The Spearhead Group is pleased to announce its exploration into Mexico with the addition of advisor, Patricia Burguete.

As a life-long resident of Mexico City, Patricia is passionate about creating business and growth opportunities within Mexico. Patricia has a trained eye for product design and development and will be advising Spearhead on the best route to success in the exciting and unique Mexican market.

 “I strongly believe the consumer packaging industry today has the challenge – and opportunity – to apply creativity and technology to produce sustainable and socially responsible solutions. I am excited to join The Spearhead Group because they have the vision, experience and capability to deliver innovative Physical Brand Enhancement products which are great for their clients, and friendly to our planet.” – Patricia Burguete, Spearhead Mexico Advisor 

As Spearhead’s Mexico Advisor, Patricia will collaborate with other companies who are innovating in areas related to packaging and Physical Band Enhancement, participate in localized events, organizations, and exhibitions, and focus heavily on supporting local woman-owned business, sustainability initiatives, and social responsibility.

“For Spearhead to be successful in Mexico, we strongly believe we need to listen and learn first how we can best fit within the local industry. Having known and worked with Patricia for over a decade, I truly believe she is the best person to explore all of the possibilities Mexico has in store for us. Patricia will ask the right questions, follow the market trends, listen to experts in our industries, and explore current and future Pioneer opportunities. We are thrilled Patricia is joining our Spearhead family in this new potential market.” – Robert Catalano, President of The Spearhead Group, Inc.

If you would like to learn more about Spearhead’s activities in Mexico, contact Patricia directly at patriciab@thespearheadgroup.com.

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring the most rewarding outcome on PBE activities.

The Spearhead Group Continues Expansion Drive with Opening of Louisville Packaging Innovation Center and New Global Partnerships

A market leader, Spearhead will open new Packaging Innovation Center in Louisville to host clients and support growth in the craft spirits sector.

 

“At Spearhead, we recognize that packaging design ranks high as one of the most important business decisions for our clients and we are committed to delivering a full suite of options that can inform every step of their journey,” says Heather Fritzsche, Co-Founder and CEO of The Spearhead Group. “Our new innovation center in Louisville showcases our commitment to provide exceptional customer service through a hands-on immersion into the packaging process. We invest in our manufacturers and customers to deliver unparalleled versatility and are proud to continue this next phase of our expansion with new partners on board.”

The Spearhead Packaging Innovation Center in Louisville is based within Acuity PLS, a fully-bonded packaging and solutions provider for spirits companies. “Acuity provides wholly complementary services such as thermoforming, secure warehousing, co-packing and assembly that have made them a valued partner since our launch,” adds Fritzsche. “Consistent with our mission to re-imagine the packaging process, our experiential space is designed for clients to explore, create and execute their brand vision.” By appointment-only, technical, marketing and procurement teams are invited to schedule custom workshops with Spearhead’s Kentucky team, including an assessment of all physical next steps, budgeting and scheduling needs.

Acuity is a Pioneer Partner, a group of best-in-class innovators from around the globe who collaborate with The Spearhead Group. Several partners are joining the Spearhead team for their Kentucky launch to share their production expertise from glass to sustainability, luxury packaging and decorative arts. They include: Vitro (Mexico); Greener Planet, LLC (Tennessee); Curtis Packaging (Connecticut); Apholos (Argentina); BillerudKorsnäs (Sweden); The Signature Glass Company of Paşabahçe (Israel, Egypt and Turkey); and SigmaQ (El Salvador). Mike Murphy, Innovation Adviser for The Spearhead Group, Singapore, will also be on hand for the Louisville launch.

Prospective customers of The Spearhead Group in Kentucky can connect with Lana Toler, Innovation Advisor, by email, LanaT@thespearheadgroup.com, or phone, 502-439-5065.

About The Spearhead Group
A leader in packaging innovation for spirits, food and beauty brands, The Spearhead Group delivers customized packaging solutions from creative brand design to manufacturing through a full suite of Physical Brand Enhancements that enable clients to stand apart from the competition. Founded in 2018 by Heather Fritzsche, CEO, and Robert Catalano, President, the Spearhead team brings more than 45 years of collective experience enriched by Pioneer Partners around the world. The result: a proprietary packaging process and unparalleled relationships that ensure the execution of high-value business and brand-building goals for each client. Headquartered in Pennsylvania, The Spearhead Group manages a client-facing Packaging Innovation Center in Louisville and a production center in China. The Spearhead Group is a certified Women’s Business Enterprise (WBE) and actively supports diversity suppliers.

Spearhead Welcomes SigmaQ to their Pioneer Family

From the conception of Spearhead, we aimed to create a whole new market sector focused on Physical Brand Enhancement (PBE). We also focused on delivering PBE with a unique approach to our manufacturing partners: focus on a select few market leaders, put a major emphasis on bringing innovation to the forefront, and ultimately provide full transparency to all involved in the process. In this spirit, we are very pleased to welcome SigmaQ to the Spearhead Pioneer Family.

Founded in 1969 in El Salvador, SigmaQ now celebrates 50 years of experience in luxury packaging. They have a strong presence in Central and North America, the Caribbean and Asia. Like Spearhead, SigmaQ views their own people as their biggest asset and the main driver of success. Amazingly, the SigmaQ Family is composed of 2,500 experts, in 12 wholly-owned manufacturing sites along with a network of trusted suppliers in Asia, across 10 countries. Though multicultural and diverse, they all share the same integrity, commitment, and optimism. Just a perfect fit for the Spearhead family.

“At SigmaQ we have what we call the Q Factor, which is the extra level of creativity and commitment that we bring to each challenge we solve for our clients, every day. It’s what makes us unique and what enables us to maintain lasting relationships. We share the same core values in The Spearhead Group, and this is why we are so very pleased to join their Pioneer Family.” – Luciana Yarhi – President of SigmaQ

 

SigmaQ brings Spearhead increased innovation, design, and quality in luxury packaging. Also, their production locations in Central America is a very powerful asset, giving Spearhead’s clients a near sourcing option of complex luxury packages for the US market.

SigmaQ is committed to improving the communities they live and work in. They have focused on innovating corporate social responsibility by becoming one of the first companies in Central America to take a genuine interest in their personnel’s well-being and professional development.

“Innovation comes from selecting partners that share the same values and drive for success as we do. With SigmaQ joining the Pioneer family, our mutual championing of innovation in the luxury packaging space will be second to none in the industry.” – Heather Fritzsche, Co-Founder & CEO – Spearhead

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring the most rewarding outcome on PBE activities.

Spearhead adds New Pioneer, Vitro, Glass Bottle Producer for the Spirits Industry

From the beginning of the Pioneer Program, we set out to create an exclusive group of expert suppliers, with the sole intention of driving innovation and overall value to our clients. This is no exception in Spearhead choosing Vitro as our latest Pioneer.

Since the creation of Vitro in 1909, they have demonstrated a commitment to developing industry-leading technologies through continuous research and development initiatives and investments. Today, Vitro is recognized as the market leader in glass packaging for the spirits and fragrance industries because of its ability to enhance these qualities through exclusive designs, superior aesthetics and a wide variety of shapes and finishes.

Spearhead Advisory Board Member, Chris Kegan is the Sales Director at Vitro, focusing on the Spirits industry. Chris and his team provide high-quality glass manufacturing and decoration while exceeding the standards of the Fragrance and Spirit industries by leveraging their in-house mold making and design capabilities.

“I’ve known and worked with Chris for a long time, the foundation of our working relationship and the exceptional work of Vitro made for an easy decision to add them to the Pioneer Program.” – Heather Fritzsche, CEO & Co-Founder, The Spearhead Group

The Vitro business model offers an integrated manufacturing process with high-tech, innovative finishes. Their development time for new products is highly competitive complete with personalized attention to the specific needs of each client consistently returns more than the value of the initial investment.

“As a leader in premium glass bottles and decoration for the prestige fragrance and spirits industry, Vitro is excited to be working with the Spearhead Group on the creation of breakthrough designs that will enable our customers to achieve the competitive advantage that unique packaging can bring.” – Chris Kegan, Sales Director, Vitro

 

About Vitro:

Founded in 1909 in Monterrey, Mexico, Vitro, S.A.B. de C.V., is one of the world’s leading glass manufacturers, the largest in North America and the premier glass producer in Mexico. With subsidiaries throughout the Americas, Europe, and Asia, Vitro produces, processes, distributes and markets a wide range of glass products that are part of daily life for millions of people across the globe, including architectural and automotive glass solutions as well as spirits, cosmetic, pharmaceutical and toiletries glass containers.

To learn more about Vitro, visit their website here.

 

About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Diageo’s Supplier Diversity Program looks back on the International Women’s Month with a highlight on key wins with women owned businesses

This article was published by Diageo

Supplier Diversity Is Good Business! Diageo recognizes that diverse suppliers can often deliver greater agility, as well as access to fresh ideas, experiences and lower cost structures that can result in accelerated product and process innovations. This mindset is one that we actively encourage at Diageo both with our own employees and with the partners and suppliers with whom we work.

“As the sponsor of this critically important initiative, I see first-hand its impact on our bottom line, by increasing the diversity of our supplier base, we generate more choices in supplier sourcing, increased capacity, innovation, agility and deliver savings. This initiative, working hand-in-hand with our focus on diverse talent, is one of our priorities in delivering an efficient and effective supply chain, allowing us to create high-quality products, at the best cost for our consumers.”
-Erik Snyder
 President North America Supply and Procurement

 

Our Supplier Diversity Program turns four years old in June and we are proud of the progress we have made. International Women’s Month in March (2019) provided a great opportunity to reflect on the progress we’ve made with women-owned businesses.

Not only have we have doubled our spend with women-owned businesses since our program’s inception, but half of our diverse suppliers are owned and operated by women.

We are proud of this progress and would like to highlight two of our Woman Business Enterprises (WBEs): The Spearhead Group, headed by CEO Heather Fritzsche, and Enthuse Marketing Group, headed by Kim Lawton & Kristy Snyder.

The Spearhead Group, is a new supplier to Diageo North America, providing our world-famous Crown Royal Purple bags. We selected The Spearhead Group for their focus on superior quality, cost, and service, as well as great leadership and aligned values. Heather herself has earned numerous distinctions working with some of the world’s best-known brands to reimagine the visual identity for countless products across multiple market sectors. Their core values (listed below) also align with ours and provide a foundation for a great partnership.

  • Drive value and excellence in the marketplace
  • Provide leadership opportunities for women and work policies that support families
  • Buy from other diversely-owned companies
  • Do the right thing
  • Act with equal respect for clients, colleagues and suppliers
  • Always go the extra mile with entrepreneurial spirit and innovative thinking

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The Spearhead Group Adds Design Services Pioneer, Bill Hutto Design

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The Spearhead Group, Inc. is pleased to announce the latest Pioneer, Bill Hutto Design.

The team at Bill Hutto Design excels at creating original, targeted primary and secondary packaging, product design, and development. They work primarily with companies in the U.S. and beyond, specifically in the spirits, fashion, and personal care industries.

“It’s exciting to be working with such an amazing team at Spearhead! Their unique process and seasoned professionals allow us to create amazing packaging and product development that has a significant impact on the client’s position in the marketplace.” –Bill Hutto

In collaboration with Bill Hutto Design, we have already excited our audience with several custom designs including:

 

“I’m so happy to be working with Bill – the speed and quality of the design work is really making a big impact on our business already. As always, design work in the development of Physical Brand Enhancement is a complimentary service we provide our clients so that they can achieve their goals quickly, cost-effectively, and often times exceeding their own expectations.” – Heather Fritzsche, CEO and Co-Founder, The Spearhead group.

 

About Spearhead:

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Limited Edition Ceramic Spirit Bottles, Now Part of Spearhead’s Physical Brand Enhancement Offerings

When we looked at the spirit space through the lens of Physical Brand Enhancements, what we discovered there was not a real way to create one of a kind glass bottle shapes for Limited Time Offers (LTOs). The tooling costs, lead-times and the volumes for custom glass bottles are too restrictive for small volume LTOs.

Usually, the only options available to brands wanting LTOs were stock shape glass bottles and an attempt to create unique labeling to stand out in the market. In conjunction with Spearhead Luxury Packaging (China), LTD, that we now offer Limited Edition Ceramic Bottles, aimed specifically at the Spirits industry!

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“When compared to glass bottles, customized ceramic bottles can be done for smaller quantities with little to no upfront development costs and can be out in the market much more rapidly than custom glass bottles. I am so very proud to support the greater Spearhead team with this unique offering along with Customized Luxury Boxes”

Tony Lau, Managing Director, Spearhead Luxury Packaging (China), Ltd.

 

Spearhead works closely with ceramic bottle engineers that understand the dynamics of different spirit proofs, and designers like Bill Hutto Design to capture the essence of the brand within what can be done with the unique nature of ceramics.

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Once a brand embarks on exploring Limited Edition Ceramic Bottles with Spearhead, the first thing they will notice is how closely we listen to your brand cues, like shapes, colors, and overall feel. The liquid inside is hidden, so we understand the ceramic now becomes 100% the visual messenger of the products flavor, color, and aroma – these things normally conveyed suggestively through clear glass.

The overall goal is to meet customer expectations through other means, and when done properly, customers are all too happy to not only purchase the product but will also display the bottle as a work of art.

 

“Partnering a unique, customized ceramic bottle offering, with the other unique Physical Brand Enhancement offerings, just seemed like the right thing to do. We haven’t seen anyone in the market offering an opportunity to combine everything from design, expert engineering, R&D, and with all the componentry of customized stoppers, luxury boxes, neckers, booklets, all the way to localized co-packing… and yes, we can even put it in a customized textile bag for you!”

Heather Fritzsche, Co-Founder & CEO of The Spearhead Group, Inc.

 

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Welcome to The Spearhead Group Blog

The Spearhead Group provides Physical Brand Enhancements to clients in the spirits, beauty and personal care industries. Headquartered in Yardley, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.

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