Spearhead Continues to Develop and Sponsor University Programs for Innovative Change

Spearhead is once again developing and sponsoring University Programs to continue to advance R&D of innovation in PBE™. The challenge for this year’s Spearhead University Programs will be to create the most sustainable Value Added Package (VAP) in the market.

In 2021, we coordinated programs with two schools: Istituto Europeo di Design in Torino, Italy and Ibero University in Mexico City, Mexico. This year, The Spearhead Group is proud to announce the selection of three universities, including one in the U.S.  We anticipate over 20+ teams of students to participate in this exciting program across three countries. We will be sharing more details throughout the year; stay tuned to our LinkedIn and Blog for our final University selections.

“When it comes to PBE™ innovation, R&D and sustainability, I have found that working with bright and upcoming students results in a tremendous amount of new and unique ideas,” said Robert Catalano, Chief Innovation Officer & Co-founder. “For years, the packaging space has become fairly static, pushing out new graphics over new carton engineering. However at Spearhead, we pride ourselves as market disrupters by constantly pushing for change. The only way we can achieve change is by driving innovative thinking first and not wait for market trends. We strive to make the market trends. Creating and sponsoring university programs is just one of the ways we go about accomplishing this.”

 

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The Spearhead Group provides Physical Brand Enhancements to clients in the spirits, beauty and personal care industries. Headquartered in Yardley, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.

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