Spearhead Family: Giovanna Pinna, Marketing Coordinator – Italia

For our Spearhead Family post this month we are highlighting Giovanna Pinna, Marketing Coordinator – Italia, at The Spearhead Group. Based in Italy, Giovanna shares more with us about joining The Spearhead Group and what inspires her to work on innovative projects.

Tell us about why and when you joined The Spearhead Group.
Giovanna: Europe and, especially Italy, are world renowned for design, attention to detail, material

quality and creativity. After graduation from the University of Turin in economics and commerce, I worked for over 20 years in advertising and marketing. During that time, most of our creative designers and talented people came from Istituto Europeo di Design (IED). It was through the IED schools that I had the opportunity to meet The Spearhead Group. One day, after helping to organize a design project with Turin (my beautiful hometown!), we decided that a closer collaboration would be a perfect fit! That was the start of this challenging adventure!

Tell us a little more about your background and what excites/inspires you to work on innovative projects?
Giovanna: After my graduation in economics and commerce, I worked for Armando Testa, a major Italian advertising group. My responsibility was following large and well-known clients, such as Alfa Romeo, Lancia, Fiat, Iveco, Fineco, and Sodalis, and gaining valuable experience in the world of advertising, communication, branding and packaging as an account manager. This allowed me to get to know different companies and to be able to understand and anticipate the needs of customers.

Currently I am working as regional commercial manager with the prominent financial Italian newspaper, Il Sole 24 Ore, along with the Marketing Coordinator role at Spearhead Group.

I think innovative projects are the future, and we are building the future. If we make people and companies aware of sustainability, respect for the environment and giving attention to diversity, inclusion, and respect we will all live in a better world!

The Spearhead Group has 5 core values (1. Focus on Sustainability and Diversity; 2. Innovative Thinking; 3. Do the Right Thing; 4. Acts with Equal Respect for Clients, Colleagues and Suppliers; 5. Go the Extra Mile with Entrepreneurial Spirit). How do you practice these values
Giovanna: “Choose a job you love, and you will never have to work’ Confucius said. And that is it.

As I have said before I totally agree with the core value of The Spearhead Group and I particularly love their approach with Clients, Colleagues and Suppliers, but first of all I love their passion for their work. I really enjoy my collaboration with The Spearhead Group and I find it a great pleasure. I am also proud to be involved with the talented IED, Istituto Europeo di Design, and to bring a little of the “American way of thinking” to Europe. It is very fulfilling!

Welcome to The Spearhead Group Blog

The Spearhead Group provides Physical Brand Enhancements to clients in the spirits, beauty and personal care industries. Headquartered in Yardley, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.

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