What is a Spearhead Pioneer?

From the conception of Spearhead, we not only aimed to create a whole new market sector focused on Physical Brand Enhancement, but we also focused on delivering it with a unique approach to our manufacturing partners.

Our approach is simple yet effective: focus on a select few market leaders, put a major emphasis on bringing innovation to the forefront, and ultimately drive full transparency to all in the process. The Spearhead Pioneer program is an exclusive group, consisting of only established, core field experts. We have discovered that when you try to develop products with too many sources, inevitably everyone in the equation will lose sight of the original innovation goals and it all reverts back to a pricing exercise. We believe this not only dilutes the quality of offerings but also restricts the desire for open sharing of innovation from talented manufacturing partners.

“Innovation comes from knowing your ideas are going to be respected, protected and given the best possible chances of coming to reality. This cannot be done with a massive supplier base approach, it has to be done selectively, with an exclusive few high quality partners, those driven to be true industry Pioneers.” – Robert Catalano, Co-Founder & President – Spearhead

At Spearhead, we drive innovation by allowing not only a safe space to share new to market ideas but also full transparency with our Pioneers and our clients of the entire process. We brainstorm together, we develop together and we win (or lose) together. Spearheading innovation is always a challenge; new and unique ideas are in themselves unproven, and it is our aim to drive the Spearhead Pioneer Program to create the right environment to allow for innovation to not only come to light but to ultimately have the best possible chances of yielding an impactful result.

 

About Spearhead

With more than 45 years of collective experience designing and delivering memorable Physical Brand Enhancements that make a lasting impact, we understand the importance of a customer’s connection to a particular brand.

Companies choose The Spearhead Group because they know we are invested in all aspects of the process. We bring a unique and personable approach to each and every brand we represent and work towards ensuring ROI on PBE activities.

Welcome to The Spearhead Group Blog

The Spearhead Group provides Physical Brand Enhancements to clients in the spirits, beauty and personal care industries. Headquartered in Yardley, PA midway between New York City and Philadelphia, The Spearhead Group offers companies a modern, full-service, consultative approach from concept to reality.

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